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News · Public benchmark
What works in News / Current Events
Breaking news format with captions. Source footage when available. Face-cam adds credibility. 20-45 seconds. Post within HOURS.
0 active insights0 videos analyzed
Proven viral formats
Breaking story posted within hours of event
Creator's personal opinion/reaction to major news
'What nobody is telling you about X' exclusive angle
Local story that feels universal: 'this could happen to you'
Follow-up series on developing story — part 2, part 3
What top creators do
- NowThis: posts within 1-2 hours of events, extremely short format, punchy captions
- Philip DeFranco: always adds personal opinion — neutral news gets zero engagement
- Speed is the ONLY competitive advantage — first to post captures all initial views
- They use actual source footage and screenshots as evidence — not just talking
- Top news creators build follow-up content on developing stories for returning viewers
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